Cadbury loses legal fight over colour purple (Pantone 2865c)


Nestlé has won it’s legal battle over Cadburys’ attempts to trademark the purple colour, Pantone 2865c.

Last year Cadbury won a legal case which gained them exclusive rights to use the colour for their chocolate bar and drink packaging. This was to deter other chocolate brands from using the colour for their products, but Nestlé has now won its appeal against that ruling.

Cadbury however says it still has rights to protect its colour from being used by other companies trying to pass their products off as Cadbury.

A Cadbury spokesman says, “We are disappointed by this latest decision, but it’s important to point out that it does not affect our long-held right to protect our distinctive colour purple from others seeking to pass off their products as Cadbury chocolate.”

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