Brands We Love vs. Brands We Hate

David Bier recently created the below infographics for an article he wrote for Fast Company.┬áThese diagrams illustrate why consumers are passionate about some brands and loathsome of others. Bier’s insight concludes that a great brand experience that adds value involves three main qualities, “Help, Expectation & Observation”. These meet to make up additional positive qualities including “Anticipation, Initiative & Insight”.

In comparison, a terrible brand experience is lacking in these positive elements and instead has “No Defined Expectation, Lack of Help & Lack of Observation” which in turn breeds “Lack of Anticipation, No Initiative & Zero Insight”.

Find out more on how to ‘crack the code’ for a brand people love here

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